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Local SEO Strategy For 2017 And Beyond

OM Expert

Local SEO has become one of the most significant and successful strategies for businesses to gain a frame against their local competitors. Now is the time to act on re-analyzing your existing Local SEO strategies if they are not working as planned and to implement a new plan of action.


Online Marketing Expert

It’s time to upgrade your local SEO strategy in 2017:

Brush up your SEO skills with this ultimate list of SEO tips for 2017. Staying forward of future SEO trends will help you graph your budget, plan and implement a successful online business. Our industry will persist to build on the buzz and technical advancements around how end users connect and link to your online content. Let’s take a look at the most important and main SEO strategies you should keep an eye on. It’s time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started:

  • Adapt Your SEO Strategy for Voice Search

  • Billion voice searches take place on individual assistants like Alexa, Google, Siri, and Cortana each month, accounting for about 10% of global search volume.This doesn’t need a reinvention of the way you do SEO, but small adjustments can help you benefit from the voice search opportunity. For freshers, consider the goal behind voice searches. Mobile voice searches are three times more likely to have local aim and are usually long-tail queries in a more natural language.

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  • Shift Budget to Mobile
  • Brands still spend an excessive part of their resources in print. Allowing for that many retailers are now seeing 70% or more of their traffic coming from mobile, your personal locations will benefit from a superior savings in mobile.Optimize your mobile pages for search and use a mobile store finder to keep mobile intent in mind as you’re naming pages and creating content.

  • Focus on Local Link Building
  • The Links are still mostly the currency of the web; your network tells Google how appropriate you are in your local society and helps you rank on local queries. You don’t need to pursue big media mentions or waste a ton to see success in local link building. As a substitute, look for opportunities to bond with other stores, service clubs, sports teams and non-competitive entities in your area through co-promotion, sponsorships, etc.

  • Get Your Local Listings in Order
  • They’re previously out there–your locations are listed in hundreds or thousands of local directories & networks. Where that information is outdated, user skills and rankings suffer. Automate the process of cleaning, optimizing and distributing your local schedule data to ensure your listings are complete and accurate across major search engines.

  • Personalize Your Ads for Local Searchers
  • Personalized re-targeting, location extensions, and local landing pages with hyper local content are all immense tools for increasing your local ad conversions.Start with the base of location and make out from there with other signals.

  • Make UGC a Part of Your Content Mix
  • 87% of clients say that content can have an impact on their purchasing decisions, but 43% are curved off by a tough sell. The answer? User generated content (UGC), which also provides social validation and instills trust. When searchers have an instant need, they don’t have the patience to examine through general content; they want applicable recommendations, they can trust. Integrating local UGC on your local landing pages is a quick win.

  • Define Your Local Search KPIs & Get Right with Reporting

Correct tracking and reporting is critical and you need to be able to take action on your insights. We shared a part in defining your local search KPIs that you can use to lay the base. Once you’re measuring what matters, complete reporting closes the loop from search to sale, helping you turn that business cleverness into optimizations that further make an income. Local SEO doesn’t have to be complex, even for multi-location brands with thousands of locations. Brand-wide, you still have the chance to join at a hyper local level.Make that local connection and meeting the driving force behind your 2017 SEO strategy, looking for efficiencies and ways to simplify as you focus on driving sales to your stores or other forms of local engagement.

Manmohan Kumar

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