Identify Your Small Business Objectives
Developing Brand – Social media help to develop your own brand name. This will allow people to recognize your name and will be associated with your services and products.
Attracting New Customers – With the help of social media, you can attract around 45% more customers then any other advertising techniques.
Increase Sales and Support – Social media allow your business to improve their customer services and support due to fast response and people’s maximum engagement with it. You should provide details to your customers about how to use products and services and put your full effort in resolving their queries. It creates your chances to increase your sales up to 37% of social media.
5 Keys For Successful Social Media Marketing
Identify Targeted Customers:
Always keep your focus on your targeted customers. Like, If you have a business that is related to the younger age group, then your focus should be on young social users. Before doing advertising, you should select a country, age group, profession Etc. Now, when you have a clear idea about your target audience’s interests, age, problems, likes, occupation and motivations, then it’s become cheaper and easier to target them on any social media.
Think About Budget And Resources
Before starting social media marketing, you should make a budget plan. As you are not bound to spend money on business promotion, social media websites like Facebook provide you a choice to select your Daily Budget. You should begin with a low budget and if you get good results, you may increase your Marketing Budget.
Choose Effective Channels
You should always go for best social channels. Build a 50:30:20 strategy for Facebook, Twitter, LinkedIn. Like almost 50% users are using Facebook every day, 30% guys use Google+ and Twitter and only 20% visitors are on LinkedIn. So you should focus on websites that are having high traffic of users and visitors. According to some top marketing bloggers, Facebook can bring more results to your business.
Create Effective Content Strategy:
Develop an eye-catching content strategy for your social media marketing campaign. Use images and contents for more for more effective ads. Recent research says that images have the ability to attract 42% more customers to a new services and products. Engage your visitors with effective messages and Tagline.
Divide Role To The Team:
Assign the roles to your all professional team members. Provide them a work to do which they can do more attentively and carefully. Assign a particular role to the ads manager, e-mail responder, marketing manager and other staff members. Motivate them to do their work with zeal and passion to achieve all your goals.
You first have to analyze your business competitors marketing strategy. First, you need some strong business in your niches and make sure to review their social media profiles and updated status. You should read at least twenty to thirty social tweets and updates to discover something about their content marketing.