Magic Number 7
Research into the effects of branding shows that people tend to form a cohesive mental relation with a brand only after they have been exposed to it around nearly seven or eight times. Surely, it’s an average – if anyone has a memorable and very positive first interaction with a brand – for instance, because of an entertaining commercial and a very engaging face to face experience, it may only take once, but most of the time you should be focusing for your brand to appear before their eyes as often as possible!
So, except branding your products or services, branding your own website, paying for advertising, what are the other good ways to get your target audience attention onto your brand?
Brand Your Vehicles
Whether you are a company that does send people out on deliveries or site visits or a small business who doesn’t use conveyance for their actual work, just keep in mind that any vehicles you have the right the brand are branded. Even if it is simply a matter of adorning your own motorcycle, car or scooter using things like black Plast Dip and decals, public notice branded cars and this will definitely provide you more exposure.
Get Bloggers Talking About You
It’s very well known that bloggers can bring your business into the focus of a huge audience, but while engaging bloggers you should discuss about your brand and provide them access to company assets so that they can include it in their updates, like your logo. Developing a press pack with company assets in and spreading this to all of them who may write about you is a good way to promote your brand around the web. Sometimes, bloggers struggle to find images for their blog they can legally use, so if you offer them your assets , they will almost always use them.
Branded Free Merchandise
If you do any face to face marketing or go to any trade shows, offering useful products with your branding on is tested and tried way to create your brand in people’s minds. Mugs, pens, mouse and lanyards are some of the common examples, but you can also be creative – even a fairly useless product or item will work for you if it is cool enough that people will keep it on their table or desks and look at your branding often!
These are some of the methods that can help you tap into a huge audience and boost your brand’s visibility.