Websites in the urge to gain popularity worldwide make use of Alexa Rank (global ranking system).Commonly having a high ranking on Google consider success by many people, but Alexa also plays an important role. Some folks believe that Alexa Rank is exactly the same as Google rank for websites with the motive of attracting more traffic and increase conversions.
Being aware of your website’s Alexa Rank help to optimize the website to generate more traffic and sales conversions. Below are the tips to improve your Alexa Rank:
- Upgrade Your Metadata
Same as SEO best practice, you need to add metadata such as page title + meta descriptions to your site so that Google or Alexa clearly know what your site is all about.
2. Write Content As Per People Preference
Attracting quality people to a site with high-quality content has multiple reasons:
- It improves SEO, gets people on your site, and allows you to rank keywords that generate revenue.
- It also increases the chance of higher rank, the people visiting the site with the Alexa toolbar. Almost 70 percent of people always know about products through content.
3. Keep Your Site Update Regularly
It’s ideal to add fresh content to the site that people want to read. Whether you are a small business owner, blogger, or developer, keep on improving engagement by regularly producing useful content.
4. Share Your Updated Content On Social Media
Regularly updating the content on the website is well and good but promoting the content on the relevant social media channels is also important. The reason behind this is usually people serve social media, and you can easily target them through social media platforms.
Approximately 3.2 million people use the various social media channels that mean a wide opportunity for any business.
5. Increase The Web Traffic
Getting the traffic on a website is potentially the hardest because having a hike in your traffic is not an overnight process. It involves a lot of efforts such as creating content, getting quality backlinks for a website, and maintaining a healthy website.
Advantages And Disadvantages Of Alexa Rank
Advantages
- If your website charges money for advertising, then Alexa allows you to charge more for adverting space.
- With Alexa Rank, you can get a quick ranking compare to your competitor’s website, which you can compare against your own.
Disadvantage
- Data is limited to the users who have the toolbar installed. So numerous sites get low rank despite having high traffic.
- It can easily be manipulated, further making the rankings unreliable.
The Popular Website That Ranked By Alexa are:
Alexa always keeps a list of the top sites on the web with data points like average daily pageviews per visitor, average daily time on site, average percent traffic from search, and average total sites linking to the site. The top sites that Alexa ranked are:
- Qq.com
- Amazon.com
- Wikipedia.org
- Baidu.com
- Taobao.com
- Tmall.com
- Google.com
- Youtube.com
- Yahoo.com
- Facebook.com
Conclusion Undoubtedly it’s fair to say Alexa Rank can be a useful piece of data for website comparison. But do not depend too much on your marketing workaround because it is not as accurate as something like Google Analytics. It is just and complementary tool to strengthen your SEO strategy.