Voice search started from a small concept, but in today’s time, it is an important yet wide topic in the search industry. Searching for something from voice is way too easy that people cannot get enough of it. The voice search concept initiated from smartphones then quickly approach to smart speakers and voice assistants globally.
Almost every generation welcoming the voice search technology with open arms.
The Voice Search SEO Strategies are as follows:
- Featured Snippet Result
The Google Assistant, as well as Google Home, always read the featured snippet when they answer the queries thatcome through voice search, so it allows that you aim for the elusive “position zero.”
To gain the top spot, numerous searches have been taken to figure out, but no definitive answer has come. The set guidelines are ideal, and the writer must keep in mind while writing the content.
- Give Exact Answer To The Questions
In order to find the common question related to the selected topic, choose an answer for the public. For Instance: Include your question in H2 and answer them in the body text below.
- Give Answer To The Question Concisely
Try to avoid the use of jargon; it only confuses the people. Google only considers the content that is clear and understandable, so keep your content clear and digestible.
- Try To Write Engaging As Well As Interesting Content
Approximately 99.58 percent of the featured snippet comes from the top 10 pages. It is worth saying that your page must be well-optimized, content should be interesting, internal-external links must be strong, and meta-data optimized.
NOTE: The voice search queries are more conversational compare to written queries. Make sure it should be reflected in your tone of voice and help you to increase the ranking.
- Ideal For Local SEO
Near about 40 percent of people do voice search to gain business information. So it’s never been a more vital time to optimize local SEO. The appropriate benefits from voice search are that the business owner ensures that his Google My Page is accurately updated with opening-closing hours, contact details, and right address.
For example, if people search for a “where’s my nearest toy shop” you want to ensure you on the top list. Similarly, if your customer is asking at what time you close your store, you have to offer them correct information; otherwise, they might be misinformed, and you lose your sale.
Another way can be building online searches by having positive reviews and using Schema markup (Structured data).
- Revamp Your Site Speed
Commonly the voice searches are used on mobile; this is the primary reason that your website should be mobile-optimized, and in case it’s not, the user will bounce back, which adversely affects your rankings.
A page that takes 5 seconds to load usually has higher bounce backs compare to the page that bounces within a second. Google result that the bounce rate on mobile is 9.56 percent higher than desktops. Voice search users on the mobile do not wait to hang about.