There are probabilities that you have already known about how efficient Facebook is as a tool for content marketing. As a matter of truth, 67% of marketers use Facebook to be their most vital social media platform.
Content pieces such as “original research” are receiving millions of shares on Facebook. This is no surprise that as of the third quarter of 2018, Facebook had 2.27 billion monthly active users, out of which further than 75% visit the Facebook at least once a day.
Thus, it is particularly vital that you learn how to utilize the lots of opportunities that FB offers to really place your business and content out there for the world to see.
That is why I have put some methods that you will certainly find helpful. So if you are searching for a guide to utilize Facebook to market your content, read on this article.
Keep Valuable Content Worth Sharing
This is the primary rule of marketing your content effectively on Facebook. To reach further people with your content, you need to provide helpful and useful information. Generate really fresh, great, and valuable content that audience care about and will really want to share.
The Facebook page of your company is not just a platform to sell your products; in its place, you need to be further focused on being useful to your connected audience. Obviously, you can advertise your product occasionally however that should not be the main concern.
The content that you are sharing on Facebook should be 80 percent valuable, attractive materials and 20 percent promotional stuff.
And don’t overlook to add share buttons to your content such as blog and give confidence to your readers to share your posts.
Update Your Page Regularly
In addition to presenting helpful content, update your Facebook page with the latest content on a normal basis. When your page is out-of-date and static, visitors will rapidly leave and most likely never come back. Certainly, that would not be the case when you share fresh content on a regular basis. The picture below emphasizes fresh content and outdated content.
In order to make your Facebook page even further attractive, you can get further than one content type into the mix:
- Images
- Videos
- Music
- Podcasts
- Info-graphics
- Webinars
- Slideshows
Build a Strong Audience
As the main objective of your social presence is to eventually engage clients to your business and company, it is finest to make purposeful pains to build an audience. Here “build an audience” means getting a social community of supporters who are dedicated to viewing your content regularly. Without this, you have not actually started social marketing.
You can begin with your existing social following on different platforms such as Twitter, Instagram, Pinterest or LinkedIn. Just invite them to like and view your Facebook page. Building an audience also concerns usual communications with the users. Always encourage reactions or comments in your posts. Support discussion in the comments.
You would not continue following a page if they overlooked your message once or twice. They will not like to feel ignored. So, when you reply, you make interaction. These relations can help amplify engagement and probably draw more eyes to the content.
Another big way to construct a great audience is to request customers you presently do business with to view and like your Facebook page. As they previously love what you do, there is a great chance that they will be pleased to follow you online, as well.
Market Your Page Proactively
One effectual way of doing this is to email FB influencers you recognize to share your content to their supporters or on their FB page. You could also point out it in a conference, seminar, or webinar you attend or speak at to create consciousness.
Also, you could advertise on all marketing materials that can be your marketing emails, business cards, t-shirts, your website, handbills, other social media platforms, or anywhere noticeable. The further people get to see it, the more probable they are to follow your Facebook page.
Upload Every Of Your Blog Post to Facebook
While there are numerous ways to advertise your blog, one of the greatest is posting them on your Facebook page. As stated earlier, FB now has over 2B monthly active users. Active users are also those that have logged into FB during the last 30 days.
Its wide audience ability has made it become ever more popular among businesses as the go-to tool for promoting the blog posts.
Here are several reasons why FB is best for promoting blog:
- It is time-saving and less stressful than the majority of other user-generated content hosting platforms.
- It can engage an extensive range of particular audience who are expected to be interested in your content.
- The CPC (cost per click) is low as compared to other paid channels.
- It is absolutely free; except if you wish to run paid promotions to boost your post’s organic reach.
- It is simple to set up ads and manage them.
The main problem with blogging has forever been receiving people to view and read the posts, however, with FB, it is simple. Here’s how:
- Copy the URL of your article.
- Then post this link on your FB page as a status update.
- Encourage the audience to share, like, and click.
The blog image and title pop up on the FB feed and viewers who clicked on it will be automatically redirected to your article.
Utilize Paid Promotions Optimally
Paid promotion is a big approach to take your content to the eyes of users that are not following your FB page. One paid advertising strategy is boosting your Facebook post. All you always have to do is to click on boost post after publishing your post on your page.
FB is a marketer-friendly tool and would provide several options for you to choose from. Moreover, you can streamline your viewers by location, age, interest, and other preferences. But, it is worthwhile to let your post to grow up organically for two or three days before you boost.
One more promotion strategy you may wish to think is Facebook Ads.
This is a higher form of marketing. You can begin a FB ads campaign via FB Ads Manager tool. You can access this tool by clicking on ‘Manage Ads’ in the drop-down menu on your FB account. Just click on the green button on the right top corner of your FB page to get started.
According to FB “A boosted FB post is a post to the timeline of your Page that you can concern money to boost it to FB users of your choice. This is the greatest way to advertise on FB. Boosted posts differ from Facebook ads as they are not generated in Ads Manager and do not have all of the similar customization features.”
It is suggested that when promoting the content, promote the killer content that gets a lot of traffic. Adapting that content into a video can be a huge way to repackage content for the Facebook ads, as well. While YouTube is the leading source of video content at 83%, FB closely follows at 67%. Over 500M FB users are watching videos on FB daily. You can take benefit of this by repurposing your content.
Evaluate Your Results
As you generate content frequently, you can begin to see what works and what doesn’t.
Whether it is a written or video content, you can examine what brings an improved reaction from your viewers. As much as you can, try to repeat and gather that everything that works into a great promotion strategy.
Conclusion
There are a lot of things you can get on Facebook. However, in order to advantage from it, you will have to put in the attempt and spend where suitable. You do not have to be too forceful to market your content; only optimize your page in rendering help, entertainment, and information till you construct a trusted community of followers.