Directory submission is one of the most frequently used SEO strategies. This strategy involves submitting your website to the right directories in order to increase traffic & gain exposure. Webmasters use this SEO strategy to get more traffic & back links. Getting listed in a reputable, relevant directory can help you attract customers & boost your search engine rankings.
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SEO experts and Business owners recognize the importance of directory submissions for increased traffic & sales. It is one of the most affordable SEO options available & offers great opportunities for business promotion. In fact, Directory submission is one of the most important factors to consider when developing your business internet marketing strategy. You will notice that your search engine ranking increases when you use directory submissions to increase traffic to your site. You simply can’t afford to ignore directory submission, as you can see; it is a win-win prospect.
There are number of overwhelming benefits of directory submission.
One-way links:
Search engines put a premium on one-way links rather than reciprocal links, & directories are a great way to acquire those valuable one-way links. Search engines also put great value on links from well-established sites that are relevant to your market niche. As directories allow you to place your listing in the categories that most closely fit with your service or product, you can rest assured that the search engines will consider these links relevant.
Search engines give importance to the number of inbound links to your site & from web directories you get one-way inbound links. Search engines consider one-way inbound links with high regard, but they discourage link-exchange tactics.
Search engine listings:
Once you submit your site to a directory & your site is listed, after that the major search engines begin listing your URL as well. If your websites are listed in a directory, then Robots will find your website faster, as they are constantly searching for new websites.
Keyword relevance:
Having your website listed in a web directory can help you build keyword relevance, which will result in more traffic to your website.
Brand awareness:
For increasing brand awareness>, Directory submission is essential.
Affordability:
Directory submission is one of the most affordable SEO strategies. Many directories will list your site for free & even those sites that charge to list your site don’t charge an excessive amount. There are some highly professional web directories that charge a high payment for adding your links, but their number is less as compared to free directories.
Directory submission is one of the most economically logical ways to address brand awareness, link popularity, & keyword targeting for your website.
Allow The Anchor Text Of Your Choice:
When you submit links to the web directories they allow you to enter a site title which contains your keywords. This will generate SEO anchor text for you & will help you to improve your search engine rankings.
Targeted Traffic
The organizations of web directories make people find the right links under the right categories. Even if you inadvertently submit your link under a wrong category, there is a great possibility that the human editor will place your link under the correct category.
The major drawback of directory submission is that, it is a tedious process. SEO experts & internet marketing professionals have discovered that manual submission to directories is the most effective way to complete the directory submission task because each directory has its own rules & regulations for submission. Submission software usage runs a great risk of rejection as such software is unable to customize your listing for each directory & can’t choose appropriate categories & subcategories as accurately as a human can. But manual submission can take a lot of effort & time.