Reputation is a way to keep track of how many community members or administrators have contributed to your website & how reputable they are. It is a sign of how much the community trusts you. You can earn reputation by doing stuff that other competitors find useful. Completing a variety of tasks such as answering a question earns you assured amounts of reputation, while other less – appreciated ones such as spamming will carry away reputation. Attaining definite amounts of reputation lets you carry out different tasks and letting others know that you are someone who possibly knows what you are talking about.
Q & A sites are a great way to increase your link popularity. You can dynamically involve yourself in answering questions sites like Yahoo Answers to build up your business reputation. You can put your website link in the source section if required in order that people can find your site easily.
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Comprehensive surveillance of Q & A sites can save you the cost of consultants & allow you to interact openly with customers to monitor & manage your company’s reputation. Taking action in response to criticism, within limits, & posting answers to online question in your industry can bring in new & repeated customers.
Answer Questions to Find Customers:
Surfing Q & A sites to give respond to the questions of existing and potential customers can be a serious windfall to a small business. It’s a comparatively trouble-free way to build your SEO strength, increase brand awareness & generate sales leads. But you can’t just rage through the world of online queries giving out unwanted advice. You need a briefing on the etiquette & strategy of online Q & A.
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- Be genuine
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Always link your website at the end of a post, it can be helpful. Use a personal tone instead of promotional. Use your name and title of the company for forums & Q/A sites that require a user name. Make certain you are consistent across the entire platform you post on.
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- Be flexible
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When website discovered that the questions they answered on Q & A sites had a higher click-through rate & resulted in more new customers than their website/blog, they reorganize their online strategy in order to make it more efficient or powerful to focus more on reaching out to customers through Q & A sites.
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- Put quality before quantity
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Each answer you post reaches the original poster as well as anyone with similar interests & access to a search engine. This means you don’t have to slay yourself responding to each forum user whose question has some connection with your business.
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- Don’t feed the trolls
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A certainty of anonymous message boards is spiteful or angry people with a lot of time. If you become occupied in a conversation with somebody who is evidently irrational, then the best strategy is to ignore them completely.
Know What People are saying:
Some of the best means to track public opinion about your company are as follows-
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- Get insight into customer satisfaction
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Services such as Rate Point, a suite of widgets to which business owners subscribe, including customer surveys, reviews, and newsletters can be downloaded to any commercial site. This service can help website owners to customize his services to meet customer demand better and boost revenue.
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- Keep a finger on the pulse
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There is a multitude of free sites that allows you to track the mentions of your brand or company on traditional as well as social media. You can use various tools that let you monitor your site traffic that can help you in evaluating the success of your social media efforts. Perhaps it is a good to keep an eye on the competitors so that you can also improve and avoid pitfalls.