Keeping track of all latest SEO updates may be a difficult task as the SEO algorithms keep on changing at the speed of lightening. Lack of concern will effectively destroy your ranking, & this will be even more hazardous for any business interested to keep it alive in this modern marketing.
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Here are some hot trends that are particularly important for planning, budgeting, and strategizing for your SEO success in 2017.
1. Google’s AMP – Future of Mobile or Just another Fad:
Accelerated Mobile Pages project (AMP) is a new Google initiative to construct a better, more user friendly mobile web by bringing in a new standard for building web content for mobile devices. Fundamentally, this new standard is a set of rules that form a simple, lighter version of HTML. The pages built in compliance with AMP will load super-quick on all mobile devices.
There are a number of reasons why you might want to consider using AMP in your strategy:
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Ultimate User Experience
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Multiple research has shown slower-loading Web Pages are associated with higher bounce rates and up to 40% of visitors are probably abandoning your site if it loads longer than 3 seconds. Thus, it’s no secret that speed matters.
AMP pages load 30 times faster due to the lighter HTML and CSS they use. AMP content is cached in the cloud and delivered from the Google-hosted cached version. This will give your users a truly enjoyable reading experience.
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Positive Effect on Rankings and CTR
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AMP pages tend to perform better in search both in terms of rankings and CTRs. Even though this improvement is not going to bring you floods of traffic straight away, it’s quite likely that getting AMPed will pay off soon. AMP already dominates fresh content and its share will only grow.
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Test and Validate
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AMP is a strictly validated format. If some elements on your page do not match the requirements, Google will most likely not serve this page to visitors. Thus, after building your AMP page, you need it to pass the validation.
For that you can use either a special AMP Validation report in Google Search Console or the inbuilt Chrome validation tool.
2. 301 Redirects Can Prevent Your Pages From Passing Topical Relevance:
Google turned the SEO world upside down by announcing that redirects will no longer result in losing Page Rank and you are free to use any type of 3xx redirection without the fear to lose your rankings. However 301 redirects might actually harm your SEO by intervening in how pages pass their topical relevance via anchor texts.
3. HTTPS Is Eating Up Your Referral Data. The Ways To Fix That:
It’s highly unlikely that HTTPS can help you up with Google rankings. If your website is making money by sending referral traffic to other sites, then you need referral data to prove your value. Thus Referral traffic is also a reason not to switch to HTTPS.
So while the web is divided into HTTP and HTTPS websites, SEOs & marketers are facing two common problems with passing the referral data.
- You need to restore referral data to your HTTP website from other HTTPS sites
- You need to make sure your HTTPS website passes referral data to HTTP sites
4. Just Stop Building Citations For Your Local Business:
It turns out citation building might be the most overvalued factor for local SEO as the strength and volume of local citations don’t seem to matter much for local rankings. Citations correlate with much less rankings in Google’s local packs than other factors.
5. Optimizing For Voice Search – Your Chase For Featured Answers
A featured snippet also known as a rich answer or direct answer usually includes a link to the page from where the data was taken. Thus, it has a great traffic-attracting potential you can utilize. It turns our featured snippet listings greater potential for voice search; even more rich answers are returned for voice queries. Every time a searcher makes a voice search for a keyword where your website ranks in a featured snippet Google specifically references your brand, giving you a huge extra branding opportunity.
If you want to get up to date with the latest Internet marketing trends, consider visiting our website for more update.
