Data send using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three layers of protection:
- Encryption—the exchanged data should be encrypted to keep it secure from eavesdropping. That means that while the user is browsing a website, nobody can track their activity, or steal their information.
- Data integrity—data cannot be changed or stealing during transfer, intentionally.
- Authentication—proves that your users communicate with the website. It protects against middle attacks and builds user trust.
Additionally, it supports bidirectional encryption of communication between the clients and server, which protects against eavesdropping and loss of data privacy. Being more secured is always important; there are some additional reasons why you might want to shifting to HTTPS.
Performance and HTTPS
Networks of content delivery and web hosting providers are starting to roll out HTTPS. In a session Mozilla reported that an internet user expects websites optimization and delivered over HTTPS to perform 50-70 percent better than sites over HTTP. To take advantage of HTTPS performance benefits you have to be running over HTTPS because of browser supporting.
Better Referral Data
A third reason why it is so good to migrate, because HTTPS to HTTP referral data is blocked in Google Analytics. So for example, let’s say your website is on HTTP even and you went viral on Reddit and YCombinator. Both of these sites are running using HTTPS protocol. This data is completely lost and the traffic from both the sites could end up. If someone is going from HTTPS to HTTPS the referrer is still passed.
A fourth reason why it is so important to be running over HTTPS is surely because of security. For ecommerce sites, the reason behind you need an SSL certificate is because they are processing credit data card. For other sites the bigger reason for this is your WordPress login page. If you aren’t running over the HTTPS connection your username and password are sent in clear text over the internet.
SSL Builds Trust and Credibility
A fifth reason why SSL is so important is due to building trust and credibility with your visitors. By adding an SSL certificate and showing the green lock this at once adds. It is important to know the visitors you are secure and your information will b safe.