Getting brand rank top in search engine results, driving more traffic to the website or business, and enhancing brand visibility is the aims of nearly all businesses and companies. Therefore, competition is going to be even harder in 2019.
Here are useful steps to an improved SEO in 2019 that will help you attain your objectives.
Keyword Analysis
This is the extremely essential step you should consider in 2019. The thought is to know your market for keywords. You should know what phrases that relate to your business or company people are generally using to make online searches in the search engine. Utilize that information to consider your current performance for whole searches and set the aims you would like to achieve in 2019.
For example, if your aim is to get more traffic for a keyword say running shoes, but you are forever using a number of keywords or phrases related to running shoes, the more changes are that you will fail to get your goals.
Therefore it is essential to make very cautious selection of keywords that relate to your business and are not too tough to rank for. Keyword research tools for example Google Keyword Planner can assist you. You can simply collect the data so that keywords that have similar words or intent are added mutually.
For example, you can add casual shoes and running shoes to the overall shoe category to know the value of that keyword theme compared to other forms of shoes.
Analysis of 2018 Performance
The 2nd step to make certain you have an improved SEO strategy for 2019 is the study of your performance till the date for 2018 in comparison with that of 2017. This will assist you to know where your SEO left behind in 2018, and what you should do so that you 2019 SEO strategy can pay you off enhanced.
There are lots of tools that can be very useful in this regard. For instance, Google Search Console that you can use to get the details of the keywords that generated traffic to your site. This is the baseline performance that you can use to set the next objectives you would like to attain in 2019.
Don’t waste too much time and effort getting the correct number; Google can approximate them in Keyword Planner. You require the general details of your present performance that you can base on your further objectives.
Look at the pages that drove organic performance. Which pages could be doing better? Is there anything omitted from the analytics report? Get information like that as much as you can find. And set your objectives to undertake those pages could not perform as they should have in 2019.
Analysis of performance and comparing it with that of last year will provide you an insight into where you do concentrate more and where not.
Goals for 2019
Now you are capable adequate to choose what should be objectives for 2019. Without goals, a plan is directionless. You do not know where to go and what you should focus on. You can use the following method to set SEO Strategy goals for 2019
- Be Specific: Do not make an objective like enhancing performance that is too normal. Be specific. Get to know what accurately you would like to get. For instance, are you aiming for traffic or revenue growth? Is your aim like the one that you can get with SEO?
- Your Goals Should Be Measurable: How will you understand if you get it? So your aim should be quantifiable. There should be a tool that can assist you to measure your success.
- They Are Achievable: SEO is not a magic yard that you can utilize to achieve anything you like. So do not make an objective like a big surge in your sales overnight. Your aims need to like that which is attainable.
- Relevant: The objectives you set should relate to your trade? The aim needs to have a significant relationship with productivity. They should directly impact your site’s performance.
- Time-bound: There is a timeframe within which an objective should be achieved. An objective without a timeframe contains no importance
While setting objectives, make certain the list is compact and includes just those that are most related to your business.
SEO Strategy in 2019
Depending on your objectives, define your 2019 SEO plan. For instance, if your aim is to improve natural search traffic a keyword you wish to rank for by 10 percent in 2019 over 2018, what should you do? Maybe you ought to optimize the content on definite pages. You may also have to do what can assist enhance the crawl path to high-demand categories of that keyword. Writing an article or blog around that keyword class would be a great idea that will pay you.
But never redirect all focus on the objectives to be achieved. Ranking should forever be there on the list of your objectives. Enhancing traffic and driving customer engagement are what should be taken into account when you plan your SEO strategy.