The only constant is change.
The internet highly changed the way in which knowledge or information is shared and its keep on changing continuously with time and has had a great impact on marketing. Online marketing is speedily developing towards some directions, rendering some practices outdated and becoming extremely important medium for developing online brand experience.
Have a look at some major online marketing trends for 2016.
Content marketing will be bigger than Ever
One of the important ways that organizations or companies are establishing authority and making trust with customers is by consistently developing valuable content via various types of channels. According to Content Marketing Instiute, the famous and topmost content marketing techniques are articles on a business’s website, eNewsletters, case studies, social media, articles on other websites and videos.
The popularity of content marketing techniques and strategies will continue and grow this year, which also means that marketers will discard the traditional marketing tactics in order to create more inspiring and relevant content. Instead of depending on tested solutions, businesses will give more importance to the consumer experience and curate content in a more client oriented, empathic way.
Mobile-friendly is all the way
The significance of mobile will increase in each and every aspect of business due to the widespread and growing use of tablets and smartphones. People use phone devices all day long and in different contexts, allowing online marketers to have focus and target them in longer span of time and during various other phases of the day like at work, play or during rest.
According to the survey by Forbes, near about 87% of connected devices sales by 2017 will be smartphones and tablets. Now, whether it is developing an alternate phone version of a website or making the use of responsive web design, its vital to provide a better experience to the users that are surfing and browsing through mobile devices. However, some believe that the phone web will become greater than desktop usage in 2016, but one thing is clear – investing for phone ads will grow and grow fast.
Social media marketing will become more diverse
Nowadays, social media websites are acquiring popularity for businesses with the time. These websites are improving their posts and ads with various features to make it more customizable. It’s very easy to make a decent amount of followers and connect with potential consumers via social media.
It has become very common and obvious for companies to branch out and test with multiple networks with the goal of reaching the maximum consumers. This diversity seems to prove advantageous for many brands and companies. This is because it often creates brand equity by making it helpful and easier for consumers to trust and recognize a particular company or brand.
People will start building their personal brands
It’s rare for every person to focus on their personal brands. But it’s proven to create a positive ROI for companies.
You will see more individuals hopping on the personal branding bandwagon. This is because it’ll eventually make their businesses to create more income. Plus, brands or companies like to hire people with strong personal brands as it enhances and helps generate solid brand evangelists.
Companies will create Free Tools & Services to generate demand
There many companies offering free online marketing tools and brands are willing to give you their marketing products for free. This is because they know you will eventually increase in size. And when you do that, they will definitely end up charging you.
Marketing tool offers are now focusing their decisions on lifetime value metrics versus focusing on the short term income. This should give an advantage to a lot of medium and small businesses.
The finest part about developing free tools is that it’s very cost effective. It has a better ROI than any other online marketing method we have tested.