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Effective Email Marketing Tactics

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Regardless of what business you are running a well thought out email marketing campaign can prove very beneficial. In fact, people who make purchases as a result of email campaigns spend on average 138% more than the individuals who don’t. Here are some best tips for conveying an extraordinary battle, so you can start today.

Email Marketing Tip #1

Compose your email as if you are talking to friends. Do you like to get an email from a big corporation or a good friend? By toning down the corporate tone of your email and writing in a respectful and friendly voice you develop trust between yourself and your subscribers.

Email Marketing Tip #2

Personalize your message. Try not to be lazy and send a bulk email if you can send something unique for each beneficiary. Take a look at your list and consider whether there’s a personal message, or a helping hand you can lend each individual. And ensure if you know their name, use it!

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Email Marketing Tip #3

Always sell the email in the subject line. This is the first thing individuals see, so it’s very important to get it right. Keep it short and make it stand out in a crowded inbox by providing something of value and by using power words that incite excitement and curiosity.

Email Marketing Tip #4

Keep your emails snappy. People get bored easily and everyone is busy so make your email scannable by making the use of subheadings and short paragraphs. You can always add your website if you want to go into more detail.

Email Marketing Tip #5

Images are beautiful. However, don’t go over the edge as some email programs can remove pictures or it might make email load slowly.

Email Marketing Tip #6

Make it responsive or mobile-friendly. You have to ensure your email is optimized for mobile devices. This way your subscribers can read your email on their way to work or during lunch.

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Email Marketing Tip #7

Always include a call to action. Your subscribers choose to be on your list, so they want to know about your products, business or news. Invite them to take an action and the response is typically quite positive.

Email Marketing Tip #8

To increase your audience, it’s a smart way to include social media share buttons. By allowing your subscribers to share your email on Facebook and Twitter, you can capitalize on potential new business and register new subscribers.

Email Marketing Tip #9

Always send your email at the right time. We like to read newsletters while we have time at lunch, but every industry is different. So you can experiment and see what times and days work best for your subscribers.

Manmohan Kumar

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