Routine checks make sure your car is operating at its best and help you spot problems early and remedy them. Your search engine optimization plan needs constant upkeep to continue producing the greatest results, much like your automobile needs monthly check-ups.
The upkeep is referred to as an SEO audit. Are you interested in finding out more about what an SEO audit is and how it maintains your website at the top of search results? Just keep an eye out!
Describe An SEO Audit
SEO audits examine your website in-depth to assess a number of elements that affect how well you do in SERPs or search engine results pages. These components include the technical SEO performance of your website’s on- and off-page SEO strategies. In this video, I’ll describe the many components of an SEO audit, demonstrate how to do one, and point out some useful resources to get you started. Before I continue, don’t forget to like this video and follow our YouTube channel to receive information from our experts on digital marketing that will earn you results.
How To Run a Free SEO Check
When you audit the SEO of your site, there are a few levels that you should focus on. Our SEO tester is a pretty helpful SEO audit tool that you may use before getting started on your website. Our SEO checker can quickly audit your website when you enter your information, provide you with an SEO score, and notify you of what is and is not functioning. So that you can come right back, follow through with your report, and fully see how a website SEO audit may benefit you, I’d advise pausing this video while you run that report. It simply takes a little while!
What Is an SEO Audit?
Ok! Let’s get to work now that you are aware of what an SEO audit is and have examined your SEO. As indicated before, there are three components to an SEO audit that we’ll discuss:
Let’s talk about the on-page SEO aspect of your SEO assessment first.
Part 1 Of an SEO Audit Is On-Page SEO.
The content makes up a large chunk of the site elements in your on-page SEO assessment that you may edit and improve. In other terms, an on-page website SEO audit is concerned with improving website components that affect its SERP ranks.
Keyword Analysis
Keywords are the best way to increase the visibility of your content. Understand what content is presently ranking and what people actually mean when they search for a term before you start writing content using keywords. See what they are focused on with their content by visiting the websites of your rivals that are performing well on Google. Do they rank for anything that you do not? Verify that your material also satisfies the consumers’ search requirements.
Google your query to see what results are returned. What are other high-ranking websites doing to get users to click? You’ll learn these tiny but significant subtleties with some research that will help you rank, such as the fact that sometimes a keyword might start with “what is,” but the searcher is actually seeking a “how to”!
Start by including keywords in your headers where they naturally go. Say that you want to persuade individuals to employ your reasonably priced home improvement services. Why should you choose our inexpensive home improvement services? It may be the first bold heading in that portion of your page. Then, use “affordable home improvement services” and other similar versions of this term whenever it makes sense throughout the body of your text. Don’t overuse your keyword…
Indeed, that might harm your SEO. If you read it aloud, be sure it makes sense. To assist search engines in understanding the context of your website, you might utilize related keywords in your content.
LSI graph, similar searches, and Google autosuggest are the best SEO audit tool for helping you come up with relevant terms.
During your SEO audit, you should also be looking for keywords in the title tag and meta description. These appear in the search results and can provide visitors and web spiders with context for what is on your page. Your pages’ ranking in the SERPs can be improved by keyword-optimizing these.
Internal Links
Your SEO will greatly benefit from making it simpler for search engines to locate the pages on your website. Internal linking is a significant component of that, so whenever you create new material, you should connect to other pages on your website from inside that new piece of content. Internal links provide your website an SEO boost by making it much simpler for search engine crawlers (and users!) to discover certain pages. If you have a page on your website listing your services and you’re writing a blog article on financial services, you should absolutely link to that page. By directing people to another page on your website, you are enhancing your SEO.
Sitemaps
Providing sitemaps that provide search engine crawlers with a means to discover the pages on your website is another crucial component of on-page SEO. HTML and XML sitemaps are two types of sitemaps you should have. Each page on your website is linked to by an HTML sitemap, which may be used by visitors and web spiders to locate pages that may not have internal links going to them.
Search engines are the only users of XML sitemaps. These are particularly helpful in assisting search engines in discovering fresh pages to crawl.
You may use a plugin to create your sitemap if your website is powered by WordPress.
Online XML sitemap creation is an option if you are unable to use a plugin. You may upload an XML sitemap to Google Search Console so that it can be indexed once you have one.
The Second Phase Of SEO Audit: Off-Page SEO
Off-page SEO comprises SEO components that you may indirectly impact but do not directly control.
Backlinks
For instance, a crucial element of off-page SEO is backlinks or linkages to your site from other websites. An online authority site will transfer part of the value of their site to yours when they link to it from one of their pages. More visitors may visit your website if they click the link on the other page, increasing the value of your pages.
You may rank higher for the keywords that are most important to your company with the aid of backlinks. The more valuable traffic you can provide to your website, the higher you will appear in the SERPs for relevant keywords.
Driving targeted traffic to your website may generate qualified leads for your company, which can eventually lead to actual purchases. As part of the SEO audit, you should be familiar with both your own backlink profile and the backlink profiles of your rivals. Anyone who links to one of your rivals might also connect to you. To assist you in finding out where you and your rivals are getting links from if at all, Ahrefs and Moz both provide free backlink checkers.
Third-Party Technical SEO Audit
When performing a technical SEO audit, there are several factors to take into account. Start out as simply as possible. A technical SEO audit delves more deeply into the code that powers your website. In addition to the ones I’ll discuss, there are many, many additional technical SEO factors that you may check, but starting with these might be helpful.
Page Speed
How soon does your website load? Are your website’s pages loading rapidly enough to provide a satisfying user experience? Nowadays, most websites load in a matter of seconds, and searchers are accustomed to it.
If it takes more than three seconds to load, around half of the searchers won’t even wait. If your website is sluggish, visitors will go to one of those quicker sites, which will raise your bounce rate and lower your search engine rating. During your SEO audit, you can examine your page performance using Google’s free PageSpeed Insights tool, which will show you how quickly your website loads on desktop and mobile devices and provide advice for resolving any issues.
Mobile-Friendliness
Is your website mobile-friendly across all of its pages? How well can users go from a desktop to a mobile device on your website? The use of mobile devices has skyrocketed, accounting for more than half of all online traffic at this time. Additionally, people are using their mobile gadgets for much longer. As of 2018, users of mobile devices spend more time on their phones than on desktops—more than three hours per day on average against just over two hours.
Given that the majority of consumers now access websites and their content via mobile devices, Google now prioritizes mobile-first when crawling and indexing new websites. The content may not be visible if someone views your website on a phone since portions will be chopped off…
It’s not a nice position at all. Other websites that either provide a mobile version or adjust to a user’s screen size are going to steal your important web traffic away from you.
Site Safety
Is your website safe? Site security, contrary to popular belief, affects SEO rankings, with Google confirming it. You may have noticed that notification with the words “secure” or “not secure” is shown at the top of a browser, right next to the URL. Anyone who enters their information on your website runs the danger of having it stolen if it isn’t secure. The data on this website is encrypted and protected.
It raises your site’s search engine rating and tells users that they may trust your website. Consider this: Wouldn’t you feel more comfortable putting your credit card information on the safe site if two businesses sold the same products online, but one site was secure, and the other wasn’t?
Conclusion
To start enhancing your SEO, don’t forget to run your website through our SEO tester. You’ll gain a ton of helpful information to aid with your SEO in just a few short minutes.