It’s not surprising that COVID-19 is affecting each industry and it is uncertain for the entrepreneurs, the SEO strategies and roadmaps they formulate is totally changed due to this natural ailment.
The reason behind the huge impact on SEO organic traffic is: people are adapting the changes in their everyday lives to adjust with the new changes. Now the businesses must have to respond according to the changing habits of people.
The common impacts of the virus on SEO are as follows:
E-commerce sites are surging up.
We all use e-commerce sites with huge spikes in impressions and traffic. Nowadays we usually see the hike in toilet paper, hand sanitizer; Clorox wipes the products that are related to pandemic.
On the other side, we have seen that the demand for makeup’s and luggage, etc are non- essential now but may go up and become essential.
Measures: The product people use to avoid previously, the demand is increasing for those products, The e-commerce SEO might create the high-demand product page based on the traffic data. Make your site user friendly, easy to access that every attendee can easily navigate.
Surging in health & wellness
Recently, Google advice the public about medical issues in the form of content and due to COVID-19 the health and wellness sites are getting more traffic. People are sticking to queries like antiviral herbs, antibacterial oils, and antiviral food.
Measures: Publishing content on authoritativeness and trust is important. Because of the people scrolling down their medial questions on search engines from where you can increase the SEO traffic.
Recipe websites are in more uptick
Covid-19 has resulted in enhancing the visibility of retailers and health websites as recipe websites are increasing their place on social media, due to the increase in searching of the websites.
Measure: Use the recipe structured data to gain the clicks on the search results that hike the demands of the recipes. Publish the promoting the recipes with few ingredients and easy to get right now.
Travel website surges up
Many people may think that people must be canceling, rescheduling, or get refunding of their booking but the travel websites are surging up or getting huge traffic. People surge for their queries regarding cheap flights because people assuming that in the future they will get a super discount on the airlines or other public vehicles. Hotels, cruise queries are falling, there are some of the sectors facing drop-down otherwise the travel industry is definitely feeling the impact.
Measure: SEO can help the travel by closely determining their customers’ query data to analyze where the demand of the audience’s shifting and by using that put your efforts towards audience demand.
High-demand of publisher’s website
You must be surprised to hear that the publisher’s websites are getting huge surges in traffic and impressions. People spend more of their time while serving the internet and eager to know about updates of “coronavirus” impact on the stock market. In today’s time, people are glued up with the news.
Measure: As the journalists and reporters are presenting new updates. SEO can offer support by the following step:
- Update the evergreen content with the latest news.
- Analyze time to time log files to ensure AMP pages did not have serving errors.
- Search it out where the public is interested.
- Determine the pages with publishing dates to make sure search bots are crawling the pages or not.