Every day we see plenty of emails on our Smartphone, laptops or tablets, which give information about services or products of companies. Some emails are meaningless for us and we skip or unsubscribe them. But sometimes we like products suggested by emails and we buy or share products. Thus, emails have great importance for the businesses to target customers as billion of peoples use email. There are several types of emails but we discuss that are important for a business:
Transactional Emails
Transactional emails are generally sent automatically. These types of emails are triggered by the action of customers. Order chasing, welcome notes, approved commissions, confirmation of subscriptions, all are included in transactional emails. These types of emails can never be ignored by online stores.
Marketing Emails
Emails that are sent to a group of customers who are interested in the product are included in marketing emails. Most marketers are using this type of emails to promote their business.
Operational Emails
Emails, which contain necessary information about your business like holidays, services availability, are included in this type of emails. These can improve the reputation of your company.
Importance of email marketing
Easy way to attract mobile customers
Mobile marketing has the greatest importance in email marketing as many customers use mobile phones to get emails. Studies proved that billions of peoples are using a Smartphone or tablets. Moreover, two-thirds of emails are checked via tablet or mobile phones. It is also good for a business owner to advertise the businesses as they share email on mobile marketing without investing much money.
Cost-effective
Email marketing is the most cost-effective policy of digital marketing to engage customers. It also provides a high return on investment. Email marketing is also in the budget of owners of small businesses. Email marketing provides more customers. It is better than TV, radio and direct mail as these are more costly than email marketing.
More effective than social media
There is no doubt that social media is the best source to target customers and promote business. Social media is a cost-effective way to increase customers. But emails provide members, not customers, former is more important than next. So we can say email marketing is more effective than social media.
Easy to use
Anyone who uses a mobile phone can use email without any additional efforts. There is no need for any professional skills for email marketing. Therefore it is most helpful to increase the number of customers for the businesses.
Strengthen relationships
Email marketing is the best way to communicate with customers. It can establish the best relationship between a customer and a business owner. By communication, you can know what your customers expect from you. Communication is the best way to live in the top of mind of your customers.
These are the reasons why we still need email marketing.