Most people believe that email is a traditional way of communication, but little they know is they already depend on emails to interact with the customers, employees, or subscribers. No doubt, the emerging content marketing strategies might be taking away your interest, but you need to know that it is your biggest mistake. Email is still effective, and if you are not getting success with your current email campaign, you need to reevaluate the whole thing. The most important thing you need to consider here is to make your email interactive and engaging for the readers.
So, the question here arises is that how are you going to do this?
Enhance your Interaction – the more you interact, the more you gain engagement, interest, and trust.
Today, interaction is gaining huge popularity, and without it, you are lacking success, but don’t worry. It’s never too late to get started everything from where you have stopped. Your customers or followers still want to receive emails, they still want you to send them the latest updates regarding your products or services, and they still wait for the rewards. However, it is your job to make sure they are receiving the right emails, and it is your responsibility that those emails are adding value to the customers. Here are some of the ways you can actually use to enhance your interactivity through email –
Incorporate polls, reviews, and surveys
Surveys are great, and if you are following this strategy, you are analyzing the growth opportunities in the market while using an amazing customer service strategy. You need to make sure that the message is completely optimized for the mobile devices to reach the maximum audiences without putting in much effort. So, the interactive part of these types of emails is that they can answer your question with just one click, and on the other hand, you are getting a better understanding of your audiences.
Add unique experiences
Another option is to go with the scratch cards, which again are the interactive content for your emails. They generate interest, make people much curious to know about the offers. The best thing is you can even exploit this notion to generate relevant clicks on your email campaign. Instead of just sending a promotional email, you can attach the discount offer to encourage your audiences to get involved with you to discover more about the given offers. If you just put yourself in your customers’ shoes, you will know that those promotional emails are not less than boring messages. Instead, emails need to be interesting that generate interest while stimulating curiosity with the customers.
Provide options
Your website gives options in the form of menus, so why are you not considering the same thing in your emails as well? You might not be aware, but if you are blending your interactive emails with a menu, it can increase the click-through rates better, which works great to generate traffic. The menus in your emails will work in the same way as your website – they will allow you to add more information that you want to deliver to your customers.
Make use of videos
You can even use videos to captures the required attention from the audiences, subscribers, or customers, and videos are among those strategies that offer a lot of opportunities to distribute the content. You can even make the best out of your informative videos while adding up-to-date information regarding your business, its news, events, or anything to enhance the engagement.
Add gifs
You use GIFs while interacting with your friends, family members, or even colleagues, but you are missing great benefits if you are not incorporating them in your emails. No doubt, GIFs are extremely simpler, but they can actually stand out when you are using them as a strategy for grabbing the maximum attention of the receivers. These are extremely powerful than an image; even if they are not as long as videos, they can contribute as an efficient strategy to enhance engagement and interactivity with your customers.
Don’t forget to add personalization.
You always want to gain the trust of your customers, and it is only possible if you are getting personalized with your customers, which is the only way to know what they are expecting from your services. It would help if you can go with some simple tricks –
- Address your readers with their names
- Send them messages using your personal email address.
- Sign the entire messages using your name
Adding a personalization touch to your interactive images is extremely simple – you just need to send messages about specific products or services that can interact with your business. It is also a great opportunity to enhance sales, so you can even send out messages regarding abandoned shopping carts so they can make their visit again if they have forgotten about that.
Conclusion
Emails are among the effective marketing strategies, so don’t let your current strategy set weakened due to the emerging trends. Instead of making a sudden change, blend your existing tactic with your newer plan – these will improve the interactivity and provide you an opportunity to make the required growth in the competitive world.