In the digital marketing era, the term E-A-T (Expertise-Authoritativeness-Trustworthiness) is common with regard to SEO and ranking factors. The Google SEO E-A-T signifies at what level Google should trust the website and website owner. There is no rule book of black and white to improve the E-A-T. There are a few strategies formulated to craft a brand, including website experience and content that will be loved by Google.
E-A-T implies the three things that the website owner should know and three things Google measures to decide the legitimacy as well as ranking power of the site. When the company examines these three areas together, Google higher the rate, and simultaneously the customer base will hold entrepreneurs business in high regard.
Expertise
The way the Search engine (Google) perceives your site is how Google analyzes user behavior such as time spent on the page, explore the other pages while opening your site, etc. This will lead you up or down in search rankings and affect your future site traffic. It is a remorseless circle, so it is crucial to have engaging niche content if you want your reader to eat out of your hands.
Two types of experts:
a) Formal or Professional
b) Everyday
Google considers the valid content written by either expert. The professional or formals have several years of experience on the job or industry; they are considered as the top minds in their field. On the other hand, everyday, experts have personal experience but do not any professional or educational qualification.
Great writers are very rare, so the business holder should hire a professional content creator to translate the words that users can understand.
Authoritativeness
There are different sites present on the internet, but most important are YMYL ( Your Money or Your Life) site. All the websites have a big impact on health, happiness, or money (medical or financial sites). If the company runs feedback or a Q&A forum, then a mere EAT SEO measure like abating content on your site such as it adds value to anyone who decides to approach to pay a visit can help.
In this way, the company will get numerous projects if they have the surety that you have authority on the subject and have experts to create valuable content for them. The best way to this is to specify the credentials of the author or sources.
A short bio, work and education certifications, link of LinkedIn or blog page, photo of them, etc. These are the things that your users will not be able to pass up.
Trustworthiness
The users must feel safe on your site. The mediocre or thin content implies a lack of effort on your part and makes your client question you care about them. But if you are unable to ensure your client that the E-A-T SEO game is solid, then you will lose your customer base. If you want your users to find you and keep coming back to you, you need to put in some effort. Such as having a professional-looking “About Us” page, SSL certificate, correct contact information, testimonials from clients, team picture etc.