With just half a month remaining before we say goodbye 2017, now is an ideal period to finalize the marketing strategies for the upcoming year. It is the time to distinguish which parts of your previous strategy worked well & which parts you will have to throw away. Moreover, find out are there any new strategies or techniques to swap them with?
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The digital content marketing field is growing & companies need to ensure that their content marketing strategies & campaigns are keeping up.
Above everything else, it is very important to keep in mind that quality content is a good content. It doesn’t make any difference what sort of technology & strategy you implement: If your marketed content does not appeal, or resonate with its targeted customers, you have lost.
Similarly, as traditional publishing developed decades before, digital marketing is pursuing the same direction now. The only distinction is the pace at which things are evolving & the truth that various digital brands fail to remember to be human.
It doesn’t make any difference if you are writing on the stone or utilizing augmented fact to convey the desired information. It must be engaging & relevant to trigger an action from the customers.
Creating compelling content & distributing it through social networking is exceptionally important from a marketing perspective. Using the modern approaches is the secret to the future of the content market.
Following are some social media content marketing trends to watch heading into 2018:
Increased Investment in Talent:
By this point, the majority of companies have acknowledged how essential social media are from a brand-awareness & consumer-engagement standpoint, so they have invested in their social strategies. We will see continued investment in a tough social strategy, but with added emphasis on finding & hiring individuals who can produce a consistent stream of content—for each social platform. Cross-promoting the similar content on each platform is no longer enough. Nowadays, the savviest companies will hire folks who not only know how to grow a brand’s audience on each social platform but also how to generate content to keep that audience engaged through each channel. These people should be highly organized & tech-savvy & they must know how to communicate beyond acronyms. Yesterday’s editor-in-chief in publishing is today’s content strategist in the digital ecosystem. You still need people to lead your storytelling. Automated sourcing is never the way to go if you can avoid it.
Mobile-Ready Content:
Nowadays, mobile represents almost seven in ten digital media minutes; with smartphone applications alone accounting for one-half of all time spent engaging with digital media. Facebook is the top mobile app of the year & Snapchat & Instagram are in the top ten also. Clearly, customers are spending really a bit of time utilizing social media on their mobile devices. As such, we will see brands focus on creating content, particularly for the small screen. Mobile-ready content must be simple, with some key presses needed to engage with it.
Richer Content:
Everybody who works in digital marketing must know by now that rich content drives the most engagement. What specifically does “rich content” mean? It depends on who you ask, but maximum would agree that it belongs to any type of content that can promote user interaction. For example, videos are recognized a rich type of content because they usually require the viewer to click play. A great example of engaging rich content in a social media campaign is to run a Twitter poll that permits you to ask Twitter users to weigh in on a particular subject. You are distributing content that supports user interaction while concurrently collecting customer insights—it’s a win-win.
Leveraging User-Generated Content:
Many customers trust recommendations from people they know, & some trust other customers opinions posted online. Those are significantly higher numbers than the customers who trust ads on social networks. Because we know customers trust one another’s opinions & see brands leveraging user-generated content more greatly in their social strategies. Merely reposting a happy customer’s Instagram photo is no longer sufficient. Brands will spend time finessing user-generated content & weaving it into social campaigns in an organic yet professional way.
Double Down On Transient Content:
Traditionally, marketers concentrate on producing evergreen content that can recirculate to drive engagement for months on end. That is changing, mainly in the world of social media. Snapchat actually pioneered the idea of transient content & it has proven that customers covet this type of content because they know it would not be around always. It has an essentially exclusive component to it. Given how much engagement Snapchat Stories drive, it is no wonder that Facebook & Instagram quickly followed suit & launched stories features of their own. As such, brands will proceed to ramp up stories efforts on all three platforms in order to produce a consistent stream of transient content that keeps customers coming back for more.
Social media presents very interesting opportunities for utilizing cutting-edge content to make meaningful relationships with customers & we look forward to seeing how things proceed to grow as we head into 2018.