AdWords (Google AdWords) is an advertising service by Google for businesses that want to display ads on Google and its advertising network. Businesses can set a budget for advertising and only pay when people click the ads with the AdWords program. The ad service focused largely on keywords.
AdWords is one of the most effectual marketing platforms to drive more traffic to your landing pages. You could immediately rank for relevant keywords in the paid section of the search results in Google with a targeted campaign.
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Many advertisers use Google AdWords as their major PPC network. AdWords can also be used for SEO in addition to using it for getting paid traffic to your site. You can start generating measurable results with paid traffic even if your site is newly established. Effective Google AdWords management offers remarkable value regarding SEO.
The key idea that tell you how to boost your SEO marketing efforts with Google AdWords are as follows:
For Keyword Research
AdWords is most valuable for SEO to research keywords. Since Keywords are the basis of any SEO campaign. In order to find what users are searching for, you need a keyword research tool. Google AdWords Keyword Tool is light years ahead of many special (free and paid) keyword research tools. It is simple to use AdWords to research keywords as this tool will automatically generate a whole bunch of suggested keywords when you enter the URL of your site or put in some seed keywords. You can shortlist all the keywords that seem relevant and have a decent global search volume. From shortlisted keyword one can find keywords that are relatively easy to optimize and yet have a decent search volume. After finding keywords that are easier to optimize with the highest competition ratios, you can start a SEO campaign.
To Ensure That the Keyword You Have Picked Convert Well
You need to verify that the keywords you have picked really work for you i.e. they convert properly. You can pick lucrative keywords with high global search volume, low levels of competition and still end nowhere. We can save a lot of trouble due to lower bounce rates and perform better by launching an AdWords campaign.
For Getting a Better CTR with Your Existing Rankings
AdWords is one of the valuable tools for getting a better CTR (Click Thru Rate) with your existing rankings. Inadequate titles and description can get you a lot of traffic and you might rank well for a given keyword, but still be unable to monetize this traffic because of low CTR.
You can run an ad AdWords campaign to find the magical combination of a title and description for your page in order to maximize your organic search CTR and get satisfied with the conversion/performance.
For Geographic Targeting
Geotargeting is one more good use of AdWords for SEO. You can use Google Analytics to compare how different locations convert when you bid on traffic from many geographic locations. It is quite natural to have significant discrepancies among the countries in the conversions for the same keyword. Google Analytics help in finding which countries are converting best so that you can invest more effort in them.
For SEO experts and many publishers AdWords is the most valuable tool as even a moderate AdWords campaign can give you valuable insights & save you a lot of time & money to optimize for words, which don’t work for you