With Google updating its algorithm so frequently we need to have new ranking signal champions to root for each year. In 2014, it was website security and https, 2015 had your websites mobile friendly status, and 2016 shifted to further content driven ranking signals with Rank Brain. But, what about 2019! What ranking signals you need to focus on if you wish to succeed at SEO and get your website to the top search results of Google search?
We may never know certainly what the greatest ranking signals are however based on the data analysis we do year on year it is secure to suppose that the following signals need to be given priority in 2019.
Quality Content
Right from when the search was found to this current day content is and always will be king of the internet. It is what your clients are searching for after all. Content can appear in a selection of formats, articles, blog, podcasts, or several other forms. What is essential to note is that just the great quality content will assist your website actually flourished online.
However, what do we mean by great quality content? This can be broken down into content that is simple, easy to understand, keeps the user engaged for a long time on your page, and really provides high-quality information that helps the visitors.
Voice Search Optimization
With AI assistants getting popularity it would not be long till voice search will hit out typed search. Actually, further than 72% of the people surveyed have already admitted to using the voice search choice of their assistants (this contains Siri, Google Assistant, and Bixby, Alexa) at least once a day.
As you move into 2019 you should certainly concentrate on optimizing your content for voice search. Typically your content should be further in line with how people will speak instead on how they would read.
Structured Data and Snippets
If you have not still started making use of structured data and schema to score your text it would not be long before your competition speeds past you. Scheme markups assist make your search results further visually attractive. This could be by inserting images to your search content, by showing reviews of the products on display or even just by offering in-site links for the client to click on.
Rich snippets have identified to improve click-through rates as well as decrease bounce rates because the clients get a preview of what they will be getting on the page. So make certain to optimize your content accordingly so as to not dissatisfy your client when they click on your link.
Mobile Responsive Sites
With more and more clients moving to a mobile-first experience you cannot be seen lagging behind in your websites mobile receptiveness. Remember that the last mobile friendly ranking signal was launched in 2015 however we are seeing further signs of mobile responsive websites doing well on search.
Though, bearing in mind the mobile first indexing it is sensible that you pay concentration to how you treat your websites responsive elements.
User Experience Improvements
One of the major ranking signals you should concentrate on in 2019 is the user experience of your site visitors. Here are some surprising statistics that will assist you to pay further attention to your UX design.
- Over 30% of the people admitted to clicking on the back button even earlier they had an option to study the content if they didn’t like the layout or design.
- Using improved fonts and calling out call-to-action buttons further vibrantly tends to boost conversions by up to 60%.
User experience signals are important because they impact your on-page time, your bounce rate that plays a great role in your search engine rank.
Conclusion
If you consider these top-ranking signals to concentrate on in 2019 you will do quite well in Google’s search engine results. However there are lots of factors that affect the search engine ranking, but if you improve your strategy and include these points, then you will surely get results.