Whether you’re working in-home or agency area, putting together a cohesive team is supreme to the achievement of any online campaign. If you stop and consider about every one of the different marketing disciplines and channels, your campaign may rise above across two, three or ten different teams, depending on objectives and budget.
One of the best cases of where teams of Digital Marketing have to be working together is with Content and SEO. Following are a list of advice and tips from some of the very experienced and well respected Digital Marketers from inside the industry on how you can get your Content and SEO teams working relevant and together.
Project Management
The start thing, to make sure you’re all singing from the equal hymn sheet, you have to sort out your internal arrangements.
Regular and Proper Meetings
Question yourself, when a fresh and new client comes on board, or a new campaign begins, what’s the procedure? If you’re emailed a brief earlier than you have a quick catch up then something is wrong. You need to confirm you meet and see the client first of all.
Don’t Depend on Email
When you communicate confirms you’re not just pinging emails right, left, and center. Depending on what requires to be discussed and when consider face-to-face discussions or phone calls. Often this will get faster trying to explain info, as emails can sometimes lose the way in translation.
Project Management Tools
How do you, your fellow workers, stakeholders and everybody else working on the campaign stay in touch? Email? If so, you must work more proficiently or professionally. Stay up-to-date with campaign developments by making use of project management tools.
Strategy
It’s the only place to begin when the idea of Content Marketing and an SEO strategy. Ask yourself, what is the goal and objective of your campaign? Links, rankings, heavy traffic? If so, to what products, pages, and services? This will provide you a starting point when putting a strategy together.
Understanding The Audience
A key part of any approach- Who do you want to target, and how will you target them? Think about the different types of customers – B2B, age, location, sex, interests, and hobbies. Create buyer personalities, or if not, a list of audience categories.
Brainstorming
Prepared with your KPIs and target audience, you can set up to put together a plan and guide to future goals of how your Digital Marketing campaign will attain its goals. To do this you have need of everyone around a table contributing ideas to the process. The team of SEO department will have their targets in mind and with the creativeness from the Content Marketers, create thinking of ideas, content types and activities to formulate within your strategy.
Delivery
The First Preference is Customer
The campaign is entirely focussed about the customer, their wants and needs. As even as you’ll have your line-managers or clients to account to, eventually collective decisions should have the client’s importance at heart.
Have A Series Of Checks in Place
Whether it’s an editorial procedure for content, or a line-manager to sign off completions, always discuss these ideas amongst both teams to get their buy-in.
Ongoing Conversation With The Client and Across Teams
It’s somewhat about we’ve discussed earlier in project management – but it’s that significant it needs to be said again. When delivering campaigns you have to maintain other teams and clients in the loop, so standard communication is key.
Always Think Creatively
All through the process be as flexible, mentally nimble and creative as possible. Make certain you still continue to your goals and objectives, but don’t attach to tunnel vision, open your eyes and be creative.
Results
Reporting Regular
Be clear in your mind to report to the client or project manager/leader at least once a week or month. This relies on how you break down the campaign delivery and your conversation with the client, but a campaign overview once a month and a review once a week is fine to practice.
Results are a Joint Effort
You can’t include SEO with no Content and vice versa. So, don’t go down the sight when doing on a campaign that you have to work together.
Make Use of Reports or Tools to Deliver Results
How are you reporting to your clients or project managers for your results? Meetings and calls are favored, but you’ll have to send them a report or document to talk about. Therefore, make certain you either make a report or deliver the results by project management systems.
Just Keep To The Point
The project manager or client will want to make out appropriate metrics and KPIs, so don’t unsighted them with knowledge. You could waste your time on putting together reams of info, only for the project manager or client to ask for the exposed facts. Use up more time on the doing in place of the showing.
Final Thoughts
As you can see, there are numbers of ways to make certain your both internal and external teams are all working as one to deliver successful and wealthy campaigns. From project management and strategy to delivery and results – we’ve covered some of the most important areas to focus on.