If you want to reach your target audience, you must build your website search engine friendly. SEO that is Search Engine Optimization is a process in which you increase the visibility of your website on search engines like Yahoo, Google, Bing and others.
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Here are some points to keep in mind to make a website SEO friendly:
SEO Friendly URL:
You must have a URL that is meaningful to the search engines. Actually, search engines make the use of spiders to crawl the websites. So, if your web page URL structure is meaningful, then it becomes easier for the spiders to understand what content you are going to provide.
Keyword Analysis
Keywords are a vital part of any SEO campaign. If you have not included relevant keywords with your web page content, then Google may never find it – however useful it is.
One of the best ways to search for the keywords/phrases in your line of business is to use Google Adwords Keyword Planner and check the competition and other details about that keyword to get a rank for it.
Once you have completed your analysis, include these keywords in the following areas to make your website SEO friendly.
- Page Title
- Meta Tags
- URL
- Image Name and “ALT” tag
- Headings
Optimize Image
Always include optimized pictures to your website to make it SEO friendly. People give more attention to the websites with good looking images and ignore the optimization of that image. However, it’s important to remember some points while including images to your website. These are:
Always keep the small size of your file. You can make the use of photo editors like Photoshop to reduce the size of the image file by lowering the quality and dimensions. This will help your website to minimize the loading time and provide more optimal experience to your users.
Always include title and ALT tags in the image attributes. You need use relevant keywords as title and ALT tags which will assist spiders to crawl the content of the images.
Just make sure that your keywords are relevant to the web page’s content.
Create an XML sitemap
XML sitemaps are different from HTML sitemaps. You can see the HTML sitemaps on different websites which are only for the easy navigation for the users. But XML sitemap is a list of URLs that are use by the search engines in order to help spiders to find all the pages and index them more easily.
