As these days, consumers are turning to the internet more than any other source to find out about brands and make purchasing decisions, thus it becomes necessary to improve and maintain your online presence. You should not at all underestimate the cost of a poor reputation.
As online reputation management is the process of getting control on what appears when a person Google your name, at the same time, it is used to shove the unwanted content such as competition, negative pages or irrelevant pages down with the intention that when a person looks for you, the results are always occupied with relevant, positive content written about you and your skills/services.
Although you can’t completely control what’s said about you on the net, you can take measures to counteract and protect your online reputation.
Building Your Personal Website:
Some important things you should keep in mind while creating your site to ensure its search engine friendliness:
1) Create Relevant Pages:
You should fill your site with as much relevant and updated content as possible, if you want your site to show up high. The pages that you should include to your websites:
- About Me
- My Links
- Social Stream
This is the page that lets search engines know there is a lot of relevant information about Your Name. This is your chance to fill your site with all the information you’d want someone to know about you. Use your name wherever possible.
Links are very important factor in search engine rankings. This includes your social media profiles, online directories, and everything else where you should link to all the other places so that someone can easily find you online. This sends search engines even more content about you, that make your site much more credible. Your name ranking will be high if your site has links to more credible pages about you.
This keeps your website constantly updated and relevant, which is a very imperative part of its search engine ranking. For this you can add a feed of your most recent updates from networks like LinkedIn and Facebook so that visitors can see all of your social activity in one place.
2) Create a Blog
Blogging can help your site show up higher as it keeps your site updated and relevant. Every post you write is a potential result that can show up on your first page. You will be having the more chances to be indexed, linked to, and ranked by search engines if you create and share the more content.
3) Keyword Placement
There are certain places on a page that search engines consider more important than others. Once you’ve completed building all of your pages, you ensure that “Your Name” should be included in each of these places:
- Anchor Text
By including your name in the navigation you allow the search engines know Your Name is one of the most important elements on the page.
Whenever you start a new section make sure you include Your Name in the heading.
Since links are an important part of the algorithm, so make sure search engines know what the links are about. Anchor text refers to the underlined text that indicates that text is a link Page; make sure you label each link with your name.
There are several other places you can include your name within the HTML, like your page Title Tag.
4) Social Media Profiles
The “big four” of social media sites are Facebook, Twitter, LinkedIn and Google+. The Search engine have a propensity to rank these social media profiles high as they require some kind of authentication to create, so the search engines view them as more believable. If you’re trying to show up higher in Google, it is essential to create professional social media profiles as they are constantly updating, making them extremely relevant due to their “timely” content.
Make sure to create profiles for these sites. The following tips will help you ensure they are as SEO friendly as possible and the most effective for your search engine reputation management strategy:
- Keep The Profiles Clean
- Use Your Real Name
- Linking To Content
- Always Respond
The best thing to do is make the content public and always be sure that you post something that is relevant for your work.
When you create a profile, you can use your brand name that will help in promoting.
Your social profiles have to be interlinked in order to be able to bring in higher search engine rankings.
The brand owner should always respond to questions and negative feedback offered as an advanced online reputation management strategy.