Digital marketing is a part of marketing which uses digital technology to place and sell products. Promotion of the product is done, not only on the internet, but also via SNS, SEO, SMS, electronic or interactive billboards and other online ads like: banner ads. Digital marketing targets a specific segment of the customer base and is interactive.
Digital marketers examine things like what is being viewed, how often and for how long they viewed, sales conversions, what content works and what don’t work etc. While the Internet is the most closely channel concerned with digital marketing others include wireless text messaging, mobile apps, mobile instant messaging, digital television, electronic billboards, podcasts and radio channels etc.
Why Digital Marketing Is Important?
Digital marketing is very important, not only because of its fast growth but also because it is really the future of marketing. Soon all other traditional marketing methods will disappear as digital marketing will replace them all because the world is speedily becoming digital. World are now using digital content on a daily basis. Companies are starting to believe the importance of getting digital and it is essential that marketing departments grab quickly to the new circumstances and actively hire marketing professionals in the field of digital marketing.
Digital marketing methods are faster, more practical and versatile than the all other old traditional of marketing. Technology has now put business in the digital age. These are the most common forms of digital marketing:
- Website (SEO content)
- Internet banner ads
- Social media marketing Like: Facebook, Twitter, Tuenti, Pinterest, LinkedIn, Tumblr, G+,etc
- Online video content
- Pay-per-click advertising
- Email marketing
- Mobile marketing (SMS, MMS, etc)
First of all, digital marketing is infinitely more reasonable than the other traditional offline marketing methods. The facts are that the digital methods of marketing and communication and are faster, practical, more versatile and streamlined, so it is may be unsurprising that once the technology became available we quickly began moving into the digital age.