Effectual content marketing develops from a strong knowledge of the competition. Effectively selecting the greatest topics to write about can have a helpful impact on Return-on-Investment. We consider that the social shares are a big alternative to know the interest as they simply replicate what public find valuable and attractive. Content Analyzer now provides a simple way to make use of social share statistics to compare the topics, rapidly finding which are further flooded with content and therefore competitive, and which have most audience engagement.
Here are a few effectual ways to make use of social engagement statistics to select topics for content marketing:
1. Search the topic your viewers are most interested in:
If you have two or more relevant topics in mind then write on the one that has further average engagements on social media. I am sure you already knew. However, always the problem has been in rapidly arrangement ideas to uncover the best. Assessing topics with their social engagement data can be rapidly accomplished with the compare option of Content Analyzer.
For instance, if you are writing about fitness or nutrition, you might wish to analyze a different kind of diets. In such kind of topics, you need to search for the terms that are more popular in eating and dieting these days. You can easily compare the search results for different terms.
Therefore, you can write about the topic that has a higher content average. This way, you will get more traffic as the majority of people are interested in that topic.
2. Select the topics with less competition:
While it can be intelligent to choose long tail keywords with less competition in place of central keywords with plenty of competition, making use of content marketing topics that assemble your business objectives and are less competitive is the best option for greatest impact.
For instance, lots of people who are involved in content marketing are also involved in influencer marketing. A rapid search for comparing the two keywords or terms makes it instantly clear that there is lower competition now for content related to influencer marketing.
An additional alternative is to follow different kinds of content based on how flooded or competitive the content landscape is.
If you are writing on a topic with higher competition, here are few tips for you also:
- Work together with influencers to boost the sharing power behind the content.
- Think about paid sharing, like promotion on social media.
- Make certain you have an advertising plan in place that enlarges beyond the primary post-publication phase.
- Develop higher production worth content like courses, eBooks, videos, or original research.
3. Find a niche topic that is engaging and lower competitive:
When it comes to thriving in very competitive content landscapes, the majority of content marketing experts talk about the significance of looking for relevant topics. If you find that a topic is flooded with content, look at subtopics. If they are too flooded, search for sub-subtopics.
Here are a few guidelines for finding sub-topic ideas:
- Always stay on top of business trends, reading regularly and widely can assist you to recognize when a fresh sub-topic is rising.
- Make use of Google’s related search suggestions. To discover the related searches, scroll down to the bottom of the page of search results.
4. Pick a topic for high performance on several networks:
Social networks are where discussions about different topics take place. In the majority of content areas, the discussion will drift down toward one network over another. By analyzing the performance of several topics by the social network, you can create content which will call to target audiences on definite networks.
For instance, “mobile application development” content does well on Facebook and “low code” does well on Twitter. If you want your content to achieve people on Twitter, it will be a great idea to write around the topic “low code.”
An alternative way to utilize word comparisons for social media is to promote content in different ways based on topic-preferences.
For instance, if you have a blog post regarding low code, you can generate an ad on Facebook for the public who are involved in mobile app development. These same ads will also be utilized in Instagram or, you can use the word mobile app development in the Facebook, then link to the blog about low code.
5. Adjust the old content topic for new content topic trends:
Sometimes the words that you use alter more rapidly than the thoughts behind them. In such cases, it can be proficient and effectual to dust-off old content and rewrite or reframe it in light of fresh, attractive content topics.
For instance, there are central similarities between interactive experiential and content marketing. In similar ways, one is a product or expansion of the other. Observe how blogs or articles regarding interactive content did well in 2015 and 2016; however, posts regarding experiential marketing are doing well in 2017 and 2018 and so on. A post regarding interactive content could be able to be republished and reframed to the newer, further attractive topics.
There are a lot of techniques to choose the attractive and trending topic. If you have any suggestion that can be helpful to find content marketing topics, please comment below!