More than 2M blog posts are created daily and 300 hours of video content is uploaded on sites like YouTube each minute. All of these do this with one objective in mind- going viral.
With so much content out there, you should think about some strategies that can help you to get the attention of the target audience and improve your brand presence. Continue reading this post to know how to generate content that boosts your digital marketing campaign and strikes a chord with the audience.
Understand Your Audience
Generate content that connects with the targeted people! Consider Dove’s ‘Real Beauty Sketches’ campaign as an instance. This strategy featured a forensic artist trained by FBI to sketch ‘real women’; no celebrities, no models. The artist drew sketches depending upon the description given by the real women and the second time by a stranger. Dove was capable to create a strong connection with a simple message – “You are more beautiful than you think”.
Millions of public who related to the women in this video shared on different social media platforms. Therefore, to generate effectual content, you need an in-depth knowledge of who your audience is and what they can relate to.
Get Emotional
A study tells when individuals have a positive emotional connection; they are 7 times further likely to purchase from that specific brand. This content is something that sparks a feeling in your audience; ranging from humor and love to hatred and fear. Some of the main emotions that trigger human behavior are:
- Joy
- Anticipation
- Disgust
- Surprise
- Sadness
- Fear
- Trust
- Anger
Present your content in a way that can effect human emotions.
Allow Users to Share
Later than creating an efficient video or a blog post, make sure that you give people an option to share it. Only then will the public know about it and your content can be viral.
It is found out that social media users are further likely to share content that is formerly liked by lots of people. For this, along with adding an in-built sharing option, you can add the number of views, likes, comments, and shares on your content as well.
Make Your Audience the Part of Your Brand
Creating an ad/blog/ video that connects with your viewers is the initial step to viral content. To make certain there is excellent engagement, you can request your audience to contribute to it. This goes away from sharing and makes it interactive. There is various social media platform where you can use the hashtag feature to include the audience. Make your audience a part of your brand show that you cost them!
Spend Time on Aesthetics
It is not only about your content, but however also the method you present it. The format, font, colors, layout, background and visuals, all these elements play a great role in getting attention.
For instance, if you are working on a blog, you should arrange it in a way so that it is easily scannable and has an apparent eye path. This increases engagement.
Typically, users use up less than 15 seconds on a webpage. And, further than 70% of users check through the content, instead of reading it word to word.
- To make sure you catch the attention, you should:
- Write a headline in a well-known font and with an action word
- Break your content into small paragraphs of 3 to 4 lines
- Use projectile points that are easy to read
- Start with an upturned pyramid formation while writing. This means place vital information at the beginning of each paragraph
- Use graphics
Send it out at the right time
Uploading a video of the ALS Ice Bucket Challenge now is as excellent as using Orkut. It has no advantage. The success of the digital marketing efforts for the viral content depends on the timing. To make certain your content goes viral; you need to stay tuned with the newest events and trending topics.
Over the years, the idea of viral marketing has become a famous element for the success of digital marketing. Using these methods of marketing can aid your brand stand out in the ocean of content that is produced every day!