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Crucial Steps To Make Shareable Content

Online Marketing Expert
In this article, I would like to bring your focus on a few basics and fundamental things. You may have heard of these things before, but they all have one very common value: they work.
Read these five steps carefully and make sure to take these five basic steps while marketing your content and you will be happy and impressed by the number of shares in various social media networks.

Choose a Topic, Which Tends to Be Shared

Before you begin crafting your amazing content, you need to find out what topics are trending and are tend to be shared. There is a smart tool available by Ahrefs knows as Content Explorer. With the help of this tool, it’s very easy to see a number of shares the relevant content got in various Social Networks. You just need to type in key phrases and keywords related to what you want to write and play with some variations.

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Thousands of social media shares will let you know that you are doing it well and are on a right track.
And in no way I doubt your ability to come up with an amazing and awesome idea. I don’t think that one can come up with such kind of ideas over and over again. And just don’t fall down to stealing. This can lead to major problems and can be penalized by Google and simply damage your reputation. In simple words, stealing sucks.

Get Your Content Visualized

Visual rich content is preferred and favored by everyone. Now, the average internet user is like a small kid – hating a heavy fall of text and loving the images.

This probably dates back to our childhood memories where we just loved images and colorful pictures in our schoolbooks and thought that text was boring.

Psychologically, reading takes a lot of mental work. You can see such an effort while reading a novel or any useful book. But one thing to note here is that it’s much easier to consume any text information, reinforced by visuals. Appropriate pictures require less processing. This is because they fit with the message.

You can find enough information on the web that shows the significance of the visual part of your content.
Another benefit of visuals is that they can very easily become a great source of content shares as well.

Put Your Share Buttons in a Right Place

Let say you have a nice and cool blog post. It’s very helpful, informative, smart and exciting. It has some images, a video, photos and all the nice and cool stuff. Now, what will be a simpler and regular way for your visitors to share it? Clicking on the share buttons given below the post or on its side.

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Coschedule prefers and recommends placing these social share buttons on left or on the top of your content body.
In my personal opinion, placing these share buttons on the top works if your blog is extremely popular and a bunch of your readers share your article even without reading it. So I would say it’s best to have these share buttons floating on the left side.

If you are using the WordPress CMS to power your websites, make the use of Digg Digg plugin.

Add More Ways to Share Your Content

Why to limit share possibilities with the share buttons only?

Your readers may be willing to share only some parts or pieces of your article, not the whole post. So provide readers more ways to share your article!

This can be done by adding these share buttons onto your visuals and creating the notable bites of your text tweetable.

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There are some other very handy tools available as a WordPress plugin. Shareaholic plugin is a perfect tool for powering your images to go to Pinterest.

You can easily create tweetable quotes in WordPress with the help of TweetDis plugin. It has numerous quote box templates, including the one with author’s picture.

A great way to use tweetables is to use quotes by celebrities or by influencers in your field. They will be curiously tweeted by your visitors. However, you can create your own tweetable sound bites as well.

Ask and You Shall Receive

Do you want your visitors to share your content?

Then simply ask them to do it!

Yesterday, a 5 – year old neighbor kid came up to me and very confidently asked for 4 bucks. And when I asked him like What for? He simply said that he wanted to buy an ice-cream. He wanted to eat ice-cream – he didn’t have money – so he just simply asked. So, why not to ask your visitors to share your article or content?

There may be chances that your call-to-action is the only thing missing to push your visitors to share?

Have guts and be daring enough to ask. In fact, isn’t your article worth sharing?


If you follow these easy and simple steps while crafting your content, this will help your article get shared more widely and regularly on social media.

Always keep this thing in mind that growing your social network accounts and sharing your post or article is good. But it’s much more vital to get your article shared by others.

However, many other important points are there that can the number of content shares in different social media networks like.

  • Creating truly useful content
  • Proper formatting
  • Appealing to your readers’ feelings
  • Writing magnetic headlines

These steps may not seem that obviously good and strong but they really make things work for you. And don’t forget to share this post with your relatives,friends and other social media profiles like Facebook and Twitter.

Manmohan Kumar