As we all know marketing methods were not so advanced in earlier days. If radio ads were used for marketing, we were unable to found no. of listeners. In this field television play an important role, where no. of listener were comparatively more. But digital Marketing, is like a boom in the Marketing field.
By using digital marketing we can get the whole details like what is being viewed, how long, how many responses and purchased made. Day by day digital marketing is developing and technologies are being making. Each Digital marketing technology is different and they do not provide the same report. Digital marketing allow interaction with advertising messages and helps to connect with customers.
PPC (Pay Per Click) Marketing
In PPC you actual know your targeted customers. It is a company adds to a website and the company will pay as the client will click on the ads. It targets advertising messages at site visitors. By this will know the exact number of customers and will be able to focus on getting maximum benefits out of it.
Search Engine Marketing
Search Engine Marketing depends on the searching capabilities of search engines like Google and Yahoo to present a marketing message. But in this marketing businesses don’t have to pay directly to these search engines like Banner Ad Marketing and PPC Marketing. This is because methods like articles and blog posts help that site to make appear their visitor’s message for a particular search term. When a user searches for a specific word, the site listed with the relevant search result in the search engine with the digital marketing message is delivered.
Social Media Marketing
Social marketing is the very efficient platform to create knowingness within the online user anything you want (news, promotions, thoughts etc.) to share or spread. Social networking sites like Facebook, Twitter etc. allows user to post their promotional messages and share it with other users. And if users fined the message useful they can also share it and in this way more and more consciousness is created and people came to know about it and hence the marketing spread socially. For social media marketing it’s very important to build a group of proper interesting peoples. The process will take some time, but once it is created it will help businesses to spread.
Due to digital marketing we have got all the benefits or as benefit of technology. Technology has changed the way of our working, thinking or the way we see brands. Technology puts new filter between brands and customers. Technology has become a strategic issue in digital marketing.