Online Marketing Expert

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After launching your business, marketing and promotion is the most important part. Telling and creating awareness among the people about your new business is not an easy task. It takes a lot of energy and time. But since we all know that around 85% people do searches online about local businesses before any visit, so promoting your business on the internet can bring positive results for you.

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Why Your Business Need A Local Search Listing?

Nowadays, when most of the people are using the internet, it has become easier for the businesses to grow more quickly. Search Engines provide a place for your business in their local search results. Also, if your business is having a physical location, then it can make your business grow up to 150%. In the local search listings, add business location, working days and time, reviews about your business and services Etc. Search Engines shows accurate and correct information about your business when someone searches for:

  • By Keywords Related to Your Business.
  • By Your Contact Details.
  • By Category Related to Your Business.
  • By Your Business Name.

You may include your blog and website URL’s. You can also add your online store to your business listing. So, if you are not making your business listed in local search then you are missing a great chance to make a lot of potential customers aware about your brand or business.

How to list the Business in local Search?

There is no shortcut way to make your business appear on first place in search results. You first have to select directory, search engine, places etc, where you wish to list your business. Always provide complete details about your business like location, business name, prices, services, contact no. Etc. Here are some good places to list your business:

Google Places

There is a big chance to grow your business, if you add it in the Google Business Place. If you add your business here, your listing will be visible across the globe in Google maps, Google+ and local searches. However, it also depends on what type of details you are providing to Google while listing your business. This is because with the complete information about your business, customers have an instant call option while searching on a mobile device. So, you should always make your listing accurate and complete and give all the details related to your business.

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Bing Local

Bing is a third biggest search engine in the USA. You can also create your business listing on Bing places in order to appear on Bing search results and maps. Bing has a low market share as compared to other search engines like Yahoo and Google, but still, it can provide positive results for your business. If you have a Microsoft account, then type in the url www.bingplaces.com and make a click on Get Started. Bing local also works same as the Google places. So, keep your listing professional and provide complete and correct details.

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Yahoo Local

Yahoo is the second biggest search engine worldwide. It also provides small business for promotion and advertise options. It has 3 types of listings, namely

  • Basic Listing
  • Yahoo Local Works
  • Yahoo! Local Enhanced Listing

Basic listing provides you free option while other two listings are chargeable.

Yelp Listing

Creating a Yelp page for your business, is another good way to increase awareness about your business. With around 100 million monthly visitors, Yelp can provide your business a powerful boost. Yelp page can improve your business visibility online. Yelp has a page settings option where you can check all views, visits and gives you all the details about your business. Just like Google places, Yelp Listing is also very helpful in SEO of your business. You must add a business website URL to your page.

Online Marketing Expert