Nowadays, every company has a blog, it’s seemingly. Unfortunately, very few companies fully capitalize on their blog content to maximize SEO results. Following are some ways how to utilize a blog that can improve your website’s organic visibility, traffic, & results.
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Create a Compelling Name for Your Blog:
It bothers me when I go to a company’s website & the name of the blog is “Blog”! I urge marketers to be creative & more descriptive when naming the blog section of the website. Your name of the blog is also an optimization opportunity.
Coming up with a descriptive name & optimizing around a theme can lead to incremental organic traffic. For instance, office supply retailer Staples has its “Staples Business Advantage blog,” that discusses topics ranging from office efficiency to workplace safety. And Bergh off Brewery has its “Bergh off Beer Blog,” that covers topics from beer festivals to food pairings to seasonal beer reviews.
Keep in mind, if you find it difficult to create a name for your blog which comprises keywords you are trying to target & then try to at least include those keywords in the page title of the blog.
Reach Particular Audience with Each Post:
Each blog post is written for a particular segment of your targeted audience. This permits marketers to create content that is optimized for particular customers & contains target keywords related to specific solutions & needs.
Implement an Efficient URL Structure:
An effective URL naming convention is good for marketers & website visitors for various reasons:
It Makes Results Reporting Easy:
It is noticed that some companies do not comprise “/blog/” in their URL syntax when keeping the blog on their main website domain. This can make it a small more difficult to track the overall progress of the blog in analytics. You should include /blog/ in your URL structure to improve the ease of blog results reporting.
Ensure user-friendly URLs:
When it comes to creating the URLs for every post, many marketers comprise every single word in the title of the post in the URL. This can lead to long, hard to read URLs. Try to make your blog URL expressive, but also short & relevant. Remember to leave out conjunctions such as “but” “and,” and “or” within your URLs.
Continually Optimize Blog Content:
Recycling is not just great for the environment, but it is also good for SEO. SEO improvements don’t always need new website content. Seek additional opportunities to optimize existing blog posts. Review current content & identify opportunities for additional On-page SEO. Here are several possible optimization techniques for existing blog content:
- Add internal links to other relevant pages on the website.
- Link one post to another related post.
- Add optimized images (or optimize existing images).
- Review title tags & Meta descriptions to make sure targeted keywords are included.
- Leveraging existing blog content can save precious time& resources.
Find & Fill Content Gaps:
Blogs can be an easy & a fast way to create content particularly designed to fill SEO gaps. Are there high-priority SEO phrases that you’re struggling to rank for? Does your website lack content related to these words then these topics are great candidates for new blog posts.
Add Optimized Videos & Images:
Images assist to create a positive experience & can increase visitor engagement. They also offer incremental SEO value. Keep in mind to include images in your blog post & optimize them with descriptive ALT tags.
Blog posts also offer a great house for video content. Review your YouTube page. Do you already have video content that can improve a blog post? Videos keep users engaged & allow marketers to offer additional educational opportunities.
Mark it up:
The structured data markup could be added to your HTML to offer information about a page, categorize the page content & in some cases improve the way your page is represented in SERPs. You should include schema markup in your post to make sure that this content is completely optimized.
Capitalize On Social Media Sharing:
There are many benefits to sharing blog posts on social media:
- It remains your social media sites current and relevant.
- It helps keep your audience engaged.
- Because social signals are included in the ranking algorithm, it improves SEO results.
- Social links help to increase referral traffic.
You should always share the blog post on social channels. Try to share some sentences describing a brief summary of the post or an excerpt from the post. Keep in mind to include the keywords you are targeting in the social media posting as these social signals can assist with rankings.
Ensure that you are completely realized the potential SEO benefits of your blog. Build a convincing & optimized content & blog name for particular audiences, optimize your blog URLs, add images & videos implement schema & share blog content by social channels.
Keep in mind, a blog is one of the fastest & easiest ways to implement or enhance website content & improve SEO results.