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Identify needs & Fill it:
First of all, you need to choose few things like find your interest what you really enjoy doing and do some research about that interest to get more details. You can try Google Keyword Planner to discover what people are searching on most of the search engines.
Find competitors and make strategies:
After the this above step, the next step is to find your competitors in your field and search for what are they doing to get their business to new height and also find out what mistakes they are making. Then do some work on your USP i.e. Unique Selling Point. This can be something like new products, cheaper price, extra benefits and customer service to have them.
Make a well designed website:
Now, once you have completed your search for market and product, it’s time to create your small business website. Make your website simple and attractive. With your business website, you have very few seconds to grab the attention of potential customers, otherwise once they are gone or doesn’t find your website much impressive, they will never come back.
- Always include an opt-in offer in order to collect email addresses.
- Build all your navigation clear, simple and easy to use.
- Make a good and pleasant user experience for your customers.
- Make it easy to buy – no more than two clicks between your checkout and potential customers.
- Choose one or two simple but attractive font.
Grab your targeted customer:
After setting up your products and online store, the next step is to bring customers to your online store. For this, you can make the use of social media platform like LinkedIn, Facebook, Twitter to advertise and promote your services and products and also ask your friends, family and relatives to share and follow your services and products. You can also do some directory submissions, post and comment your services on different websites. Create new exciting offers to bring the attention of your potential customers.
Make the use of Email marketing:
When you create an opt-in list, you are developing most useful and valuable assets of your online business. Send your subscribers and customers weekly or daily mail providing information about your new offers and products. Email marketing is effective as:
- The feedback and response is 100% measurable.
- It’ more effective and cheaper than TV, print or radio because it’s highly targeted.
- You are providing them something they have asked for.
- You are creating lifetime relationships with them.
Anyone who visits your website and opt-in to your list is a very good lead. And there is no better option than email for following up with those leads.
Follow these above steps as the principles of how to grow and start a successful online business have not changed at all.