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Domain Authority is a metric created and developed by Moz. The more greater your Domain Authority, the more likely you are going to have high rank and strong traffic. Actually, it’s a vital signal with good correlation to high organic search rankings. So, having a higher DA than your competitors means that your website is more likely to have higher ranking in the search engines. Hence, it surely makes sense that if you want to provide your website’s overall SEO a good boost, you need to improve and increase the DA – Domain Authority. Now, this Domain Authority isn’t a score that you can improve and increase by working hard. It means and needs you to do much more than just develop a website, write highly good content and sleep.
Domain Authority
Let me share some key facts about DA. This information will help you better understand exactly how you can move up your DA.
Here are some important facts about Domain Authority. This data and information will help you to get a better understanding on how to move up your Domain Authority.
Well, Domain Authority depends on lot of factors:
- Firstly, these are the link profile factors like how many backward links are there to your website and how authoritative those websites are.
- It’s very hard to gain a Domain Authority number of 100. Websites like Facebook and Google have it, so don’t be hopeless if you never hit 100.
- Domain Authority is quite difficult to influence directly. You cannot change it like you can easily change your meta tags.
But not to worry as here I am providing some steps in order to move up your Domain Authority:
Technical on-site SEO
It’s absolutely very important as a foundation to attend all the technical aspects of SEO. The most basic On site factors can influence Domain Authority and website’s ranking abilities.
As Moz describes, for improving your Domain Authority, you need to make improvements in your overall SEO which includes all the necessary details like URL structure, word count, ALT tags, breadcrumbs, header tags, site structure, keywords, meta tags, Etc.
High-quality linkable content
High quality content is the base of every successful authoritative site. Now the question is what is considered high quality? Well, it’s not only the big content pieces. According to the Google, as long as you are providing something new to the table via your content, it will be considered high quality, provided that you don’t write something that makes no sense or screw up with the writing.
For the content marketing, you need to have lots linkable content. It’s not the only content that drives links, of course. It’s first rate content with value, authority and power. There is no business so boring that it could not create engaging content.
Social Media
Social media is one of the best platforms that you can focus to increase your business exposure. With a proper social media procedure, you can bring your content in front of people who care and matter, to have your share of opportunities at getting links that matter.
You need to develop your site profile on big social media websites like Facebook, Twitter, Google+ Etc. and advertise your social presence on your business website. To acquire social media authority, you must get high profile followers. You can also link to your social media profiles from your guest posts on good and top sites.
Internal Linking
Internal Linking knits a great network within your website which is very advantageous for the both the search engines that crawl and index your site and the user. A website without internal linking is like a collection of pebbles that is weak and disconnected. Whereas a website with a strong internal linking turn those pebbles into the concrete making it unbreakable and interconnected.
The good thing about having more good content is that you can link to more content. Now, the more you will have internal linking, the greater your ability to develop a powerful and a dense website will be.
Be Patient
If you follow the above mentioned steps, your Domain Authority is more likely to increase. Another factor that rarely gets into notice in the discussions of the higher Domain Authority is the age factor of the domain.
Domain age factor involves the concept – the older the domain, the higher its authority. I checked the link profile of a website and found some historic domains. Theses historic domains had high Domain Authority levels.
If you want to know the age of a domain, you can follow and use the free Domain Age Checker Tool which is offered by Small SEO Tools.