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Affiliate or Performance Marketing: Meaning & Purpose

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Affiliate marketing is about relationships. It relies on a relationship between a merchant (i.e Retailer), the network (i.e make connection between advertiser and publisher, handle also payment and tracking), the publisher (we can say affiliate also), and customers.When you promote the Retailer’s product or service offerings and a customer purchases a product or service from the brand on your promotion, the retailer pays you a revenue share of the sale that you helped generate. Special discounts or one-time offers to help you become more familiar with the retailer’s brand.

Affiliate marketing overlaps with Internet marketing methods to some points, because affiliates use regular advertising ways. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services given by a partner.

Affiliate marketing is commonly confused with referral marketing, both of marketing use third parties to drive sales to retailer. Both are the different forms of marketing and the one of the main difference between them is that affiliate marketing based purely on financial motivations to drive sales while referral marketing based on trust and personal relationships to drive sales.

Performance Marketing

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We can say affiliate marketing is also called “performance marketing”, in recommendation to how sales employees are familiarly being compensated. Employees are familiarly paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website control capture much of the attention of online retailers, affiliate marketing carries a much lower profile. So many ways to start affiliate marketing. Some people start work through of blog and website. And some of do affiliate marketing through share the referral link on social media.



If a person wants to start affiliate marketing so firstly have to arrange all the resources like computer, internet, working mobile number, mail id, and choose the affiliate website. If you want to earn from affiliate marketing its not compulsory to you have a site or blog, you should have a big social media where you promote your products. So many online companies who sell the products such as clothes, shoes, web hosting space and any other service, offer an affiliate program. You can sign up for the program and get your unique link. Now, whenever you are writing about the product you can use the unique affiliate link to propose the company’s site, and if your reviewer purchases anything you will get a commission.

The word, “Affiliates are an expand sales force for your business”, which is often used to explain affiliate marketing, is not completely correct. Flipkart, and Amazon run the best affiliate programs in India they have wide range of products to promote. so many other companies is also there for affiliate marketing.

Manmohan Kumar