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Most Common AdSense Violations

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Google is a multinational company that always tries to improve their services & keep their content clean for users’ best experience. Thus, it is important to monitor & control the kind of ads and websites that have content which one may find inappropriate, unfair, offensive, or forcing users for something.
Therefore, for those publishers, who use Google AdSense – a popular web advertising program which provides a good income source for many websites, it is often a challenge to keep up with all the requirements & avoid ban from Google.

There are well defined terms of service to strictly stick to when participating in the program. If your web site has already been banned, then there is a way of checking the reasons of such measures.
It is tremendously important to know policies & to check frequently whether your site have received any violation notifications on your Ad Sense.
The list of the possible policy violations you might have been violated are grouped into four main groups:

  • Legal

  • Technological/ Technical

  • Behavioral

  • Ethical


Generally, this group of violations mostly consists of diverse restrictions, which are recognized by law as illegal or prohibited.

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  • Copyright

  • There is very high chance that Google will not display ads on your web site, if you do not have the legal rights to use copyrighted material on your website. This includes literature, TV shows, music and video files, etc. there should also be no copy-paste content.

  • Counterfeit

  • You are not allowed to sell or promote any kind of goods, which replicate the real famous brands or companies.

  • Cookies & Privacy

  • With regards to privacy policy it is extremely essential to abide it by informing users that your website is using cookies & that you and third parties can use the information about the time spent on this web site.

  • Children’s Online Privacy Protection Act (COPPA)

According to the federal law of the US it is banned to collect information from children under the age of 13. This includes but not restricted to promotion, marketing, sign ups, downloads, and collection of information of children under the age of 13 without their parents’/guardians’ consent.


This group of violations includes the violations, which are related to using some technologies or not using the required technical requirements.

  • Clicks & Impressions
  • Any methods that generate an artificial increase of ad impressions/clicks are not allowed, as well as clicking your own ads. If users have got encouragement or compensation for viewing ads, then it is considered to be a violation. Misleading ads which are very tricky to differ from your web site’s own images & content will be counted as violation as well.

  • Webmaster & Landing Page guidelines
  • Your web site should reflect relevancy, honesty, usefulness, and clarity for users. Hidden links, text, or any kinds of manipulation, including irrelevant keywords or other approaches for search engines are not allowed. The web site should be easy to navigate & free of viruses.

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  • Ad Placement And Ad Formats
  • This restriction refers to placing ads in places, which are improper & can mislead users. AdSense codes cannot be placed in chat programs, software, emails, email programs, pop-unders, pop-ups, and on pages with dynamic content. The very common mistake that publishers do is placing 300×250 ads on top of the pages; the users do not realize that it is an ad and not website content.

  • Technical Specifications

To use AdSense, the web sites should meet format requirements (Web View) and be in the languages it supports.


  • Language
  • Although you and your users are allowed to freely express thoughts, but you are not allowed to use any kind of hate speech, things or swearing, that are offensive to different kinds of people or falls under the category of Adult & non-family safe content. Thus, it is the responsibility of the publishers to monitor web site & remove such posts or ads.

  • Navigation
  • Publishers’ web sites should be simple for users in navigating, and also it shouldn’t perform any kind of activity against their will. Such activity can be redirected users to other web sites, initiating download etc.

  • Do Not Overload

Google AdSense allows you to place up to three AdSense ad units of 300 x 600 per page. In addition to this you can place up to 3 link units and 2 search boxes.


  • Family Safe
  • It is important to remember that all your content should be Family safe due to the fact that your site might be viewed by different kinds of people, means that Google AdSense forbids any kind of pornography & nudity, offers of sexual services, comment spam, advocacy against a certain group of people or separate individuals, etc.

  • Health Safe

This violation includes suggesting or promoting products or services, which can cause harm to other people. Under such category falls weapon-related content, drugs & drug use, alcohol, tobacco and tobacco-related products, medication prescriptions or unapproved medicine.

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There is quite a list of how your web site can get in trouble with AdSense. As usually Google offers the best CPM rates. So with this regards, they have some kind of monopoly on their services. Thus, if you have passed the tiresome process & got approved, try to endeavor not to get forbidden by continuous monetization of your account for any further possible violations.

Manmohan Kumar